The Lexus CT 200h Singapore Launch - Projection Mapping

A first for Singapore, Lexus utilised a cutting edge technology known as projection mapping to showcase the brand new Lexus CT 200h. Guests were treated to 3D images being projected onto the car, bringing the vehicle to life against dynamically shifting backdrops. The projected images illustrated various scenes, highlighting the car's vibrant exterior colours, driving modes and hybrid innovations. Using the 3D projection mapping technique, video artists are able to project images, video and motion graphics onto 3D objects to make it look as if the objects are moving, morphing, and changing structures.